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Marketing

Run a Virtual Book Tour
How to Run a Virtual Book Tour
 How to Run a Virtual Book Tour 1024 683 Reader Views
Virtual book tours, or what we call “VBTs,” have become an industry standard for generating media buzz following the release of a book. In the simplest terms, VBTs allow you to get the word out about your book without going anywhere or even talking to anyone. What is so great about them is that because there is no travel involved, it’s not strenuous like a physical book tour, and everything is at your fingertips. And, in covid times, no one can physically tour anyway, so run a virtual book tour. read more
ReBranding – Why Update Your Look?
 ReBranding – Why Update Your Look? 1024 576 Reader Views
I don’t know about everyone else but I am, in substance, the same person I was when I reached adulthood. But I really don’t look the same at all. I wear my dress differently, I like different types of clothes, I use different type of accessories, I read different kind of books (even though I keep my lifetime favorites), you know what I mean…we change with time, even though we are the same people. Well our brands must do the same in order to stay relevant and keep growing. read more
What Language Does Your Book Ad Speak?
 What Language Does Your Book Ad Speak? 1024 576 Reader Views
Most of us rather let the media attention do our PR to gain credibility. However, we would be fooling ourselves if we believe that relying on that alone we are going to obtain our sales goals; especially if we are first-time or unknown authors. It is a fact we need to budget PR and ads along with our media pitches to market our book. read more
Digital Magazine Ads – Why and When They Should Be Used
 Digital Magazine Ads – Why and When They Should Be Used 1024 576 Reader Views
Publicity strategizing many times includes advertising in print format publications or digital magazines. But how can we decide when, where and how? read more
Marketing and Charity – Can They Go Together?
 Marketing and Charity – Can They Go Together? 1024 576 Reader Views
This is a sensitive topic as many believe that using charity to get the attention of the media is unethical. I thought the same thing, but after giving it some thought I changed my mind. If it’s true that I am getting media attention by announcing my donations or charity work or event – it is also true that I am giving media attention to my selected charity organization! read more