Marketing

Press On: The Lasting Relevance of Press Releases for Authors
Press On: The Lasting Relevance of Press Releases for Authors 1024 576 Reader Views
In a media landscape that’s constantly evolving, you might question the value of a traditional press release. Yet, this long-standing promotional tool continues to deliver results, perfectly complementing today’s diverse array of publicity channels. read more
Nurturing an Author’s Legacy Through Perseverance: A Journey of Love and Resilience
Nurturing an Author’s Legacy Through Perseverance: A Journey of Love and Resilience 1024 576 Reader Views
Tine Gregory embarks on a tender journey to honor her late son, Bastian Gregory, by promoting his book, “Aboard the Timeline.” In this article, she intertwines the challenges of book promotion with her personal journey of remembrance and healing. read more
Book Awards and Reviews: How to Promote a Self Published Book Through Accolades
Book Awards and Reviews: How to Promote a Self Published Book Through Accolades 1024 576 Reader Views
Today, Hannah Jacobson, Founder of Book Award Pro, sheds light on the immense power of book awards and reviews in supporting self-published authors. Sharing valuable insights from her unique vantage point in the industry, she illustrates how these accolades are pivotal in authenticating the quality of an author’s work, turbo-charging marketing efforts, and unearthing thrilling professional opportunities. read more
Good Book Titles Sell Books
Good Book Titles Sell Books 1024 576 Reader Views
A book title will make or break a book’s sales and popularity. In essence, the title is the book. It is a summary of the book, an encapsulation of all its content in a few words. It is a split-second advertisement, so creating the best title possible will determine how well your book sell read more
Don’t Send Mixed Marketing Messages: Being Absolutely Clear on What Your Book is About
Don’t Send Mixed Marketing Messages: Being Absolutely Clear on What Your Book is About 1024 576 Reader Views
Authors put a great deal of time into the actual writing and publishing of their book. Of course—that’s the point! But it doesn’t end there, and unfortunately it’s all too easy to lose some of that verve when it comes to marketing that book. Mixed messages about the book can result in lost sales, especially if readers are not clear what the book is about. read more
What Defines Success as a Published Author? It Takes More than Talent!
What Defines Success as a Published Author? It Takes More than Talent! 1024 576 Reader Views
Many people begin writing because they have a talent for it, which is sometimes discovered by accident. I began writing when my mother gave me a diary for my thirteenth birthday. However, it wasn’t until I was 24 that I realized I was not bad! read more
Are Sell Sheets for Review Copies Only?
Are Sell Sheets for Review Copies Only? 1024 576 Reader Views
Too many authors don’t know about sell sheets. Today’s blog post discusses the power of sell sheets and the opportunities they afford. read more
Book Season is Here
Book Season is Here 1024 576 Reader Views
Yes, book season is here! If you’re like me, as a reader you are getting ready for fall and new books! But as an indie author, that excitement is about getting busy as “book season” means the promotional season begins. read more
“True Publishing Includes Marketing… or How I Developed My Book Marketing World View
“True Publishing Includes Marketing… or How I Developed My Book Marketing World View 1024 576 Reader Views
I have come to believe there is a right way to publish for every author and every project—not necessarily one right way—and that “right way” may vary from author to author and from project to project. The trick is to know as much about the publishing industry as possible before moving ahead on the path you choose for any given book and any given author’s personality. read more
Can Indies Secure Prime Table Placements at Bookstores?
Can Indies Secure Prime Table Placements at Bookstores? 1024 576 Reader Views
For indies, it is hard enough to convince a bookstore to take your book on consignment. Could it even be possible to get a good table placement for your book? read more