fbpx
Close
Enter your
text here

Marketing

Don’t Send Mixed Marketing Messages: Being Absolutely Clear on What Your Book is About
 Don’t Send Mixed Marketing Messages: Being Absolutely Clear on What Your Book is About 1024 576 Reader Views
Authors put a great deal of time into the actual writing and publishing of their book. Of course—that’s the point! But it doesn’t end there, and unfortunately it’s all too easy to lose some of that verve when it comes to marketing that book. Mixed messages about the book can result in lost sales, especially if readers are not clear what the book is about. read more
What Defines Success as a Published Author? It Takes More than Talent!
 What Defines Success as a Published Author? It Takes More than Talent! 1024 576 Reader Views
Many people begin writing because they have a talent for it, which is sometimes discovered by accident. I began writing when my mother gave me a diary for my thirteenth birthday. However, it wasn’t until I was 24 that I realized I was not bad! read more
Are Sell Sheets for Review Copies Only?
 Are Sell Sheets for Review Copies Only? 1024 576 Reader Views
Too many authors don’t know about sell sheets. Today’s blog post discusses the power of sell sheets and the opportunities they afford. read more
Book Season is Here
 Book Season is Here 1024 576 Reader Views
Yes, book season is here! If you’re like me, as a reader you are getting ready for fall and new books! But as an indie author, that excitement is about getting busy as “book season” means the promotional season begins. read more
“True Publishing Includes Marketing… or How I Developed My Book Marketing World View
 “True Publishing Includes Marketing… or How I Developed My Book Marketing World View 1024 576 Reader Views
I have come to believe there is a right way to publish for every author and every project—not necessarily one right way—and that “right way” may vary from author to author and from project to project. The trick is to know as much about the publishing industry as possible before moving ahead on the path you choose for any given book and any given author’s personality. read more
Can Indies Secure Prime Table Placements at Bookstores?
 Can Indies Secure Prime Table Placements at Bookstores? 1024 576 Reader Views
For indies, it is hard enough to convince a bookstore to take your book on consignment. Could it even be possible to get a good table placement for your book? read more
Keep Your Sensitivity In Check to Help Promote Your Book
 Keep Your Sensitivity In Check to Help Promote Your Book 1024 576 Reader Views
Writers sometimes get a bad rap for being eccentric and lacking a social filter. This comes as no surprise if we take into account the amount of time writers spend inside their heads and in front of their computers, isolated within their own little worlds. read more
Why Give Content Away for Free?
 Why Give Content Away for Free? 1024 576 Reader Views
Free content as a marketing tool? Today, B.A. Bellec shares why it’s a good growth strategy and how his digital toolbox has helped him expand his platform exponentially. read more
So a Reviewer Said Yes. Now what?!
 So a Reviewer Said Yes. Now what?! 1024 576 Reader Views
Here are a few ideas to dress up a review copy. They will do big things for your submission. They make it easier for your reviewer to get the information she needs for her review, including metadata. read more
Run a Virtual Book Tour
How to Run a Virtual Book Tour
 How to Run a Virtual Book Tour 1024 683 Reader Views
Virtual book tours, or what we call “VBTs,” have become an industry standard for generating media buzz following the release of a book. In the simplest terms, VBTs allow you to get the word out about your book without going anywhere or even talking to anyone. What is so great about them is that because there is no travel involved, it’s not strenuous like a physical book tour, and everything is at your fingertips. And, in covid times, no one can physically tour anyway, so run a virtual book tour. read more