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Marketing

“True Publishing Includes Marketing… or How I Developed My Book Marketing World View
“True Publishing Includes Marketing… or How I Developed My Book Marketing World View 1024 576 Reader Views
I have come to believe there is a right way to publish for every author and every project—not necessarily one right way—and that “right way” may vary from author to author and from project to project. The trick is to know as much about the publishing industry as possible before moving ahead on the path you choose for any given book and any given author’s personality. read more
Can Indies Secure Prime Table Placements at Bookstores?
Can Indies Secure Prime Table Placements at Bookstores? 1024 576 Reader Views
For indies, it is hard enough to convince a bookstore to take your book on consignment. Could it even be possible to get a good table placement for your book? read more
Keep Your Sensitivity In Check to Help Promote Your Book
Keep Your Sensitivity In Check to Help Promote Your Book 1024 576 Reader Views
Writers sometimes get a bad rap for being eccentric and lacking a social filter. This comes as no surprise if we take into account the amount of time writers spend inside their heads and in front of their computers, isolated within their own little worlds. read more
Why Give Content Away for Free?
Why Give Content Away for Free? 1024 576 Reader Views
Free content as a marketing tool? Today, B.A. Bellec shares why it’s a good growth strategy and how his digital toolbox has helped him expand his platform exponentially. read more
So a Reviewer Said Yes. Now what?!
So a Reviewer Said Yes. Now what?! 1024 576 Reader Views
Here are a few ideas to dress up a review copy. They will do big things for your submission. They make it easier for your reviewer to get the information she needs for her review, including metadata. read more
Run a Virtual Book Tour
How to Run a Virtual Book Tour
How to Run a Virtual Book Tour 1024 683 Reader Views
Virtual book tours, or what we call “VBTs,” have become an industry standard for generating media buzz following the release of a book. In the simplest terms, VBTs allow you to get the word out about your book without going anywhere or even talking to anyone. What is so great about them is that because there is no travel involved, it’s not strenuous like a physical book tour, and everything is at your fingertips. And, in covid times, no one can physically tour anyway, so run a virtual book tour. read more
ReBranding – Why Update Your Look?
ReBranding – Why Update Your Look? 1024 576 Reader Views
I don’t know about everyone else but I am, in substance, the same person I was when I reached adulthood. But I really don’t look the same at all. I wear my dress differently, I like different types of clothes, I use different type of accessories, I read different kind of books (even though I keep my lifetime favorites), you know what I mean…we change with time, even though we are the same people. Well our brands must do the same in order to stay relevant and keep growing. read more
What Language Does Your Book Ad Speak?
What Language Does Your Book Ad Speak? 1024 576 Reader Views
Most of us rather let the media attention do our PR to gain credibility. However, we would be fooling ourselves if we believe that relying on that alone we are going to obtain our sales goals; especially if we are first-time or unknown authors. It is a fact we need to budget PR and ads along with our media pitches to market our book. read more
Digital Magazine Ads – Why and When They Should Be Used
Digital Magazine Ads – Why and When They Should Be Used 1024 576 Reader Views
Publicity strategizing many times includes advertising in print format publications or digital magazines. But how can we decide when, where and how? read more
Marketing and Charity – Can They Go Together?
Marketing and Charity – Can They Go Together? 1024 576 Reader Views
This is a sensitive topic as many believe that using charity to get the attention of the media is unethical. I thought the same thing, but after giving it some thought I changed my mind. If it’s true that I am getting media attention by announcing my donations or charity work or event – it is also true that I am giving media attention to my selected charity organization! read more