Marketing

ReBranding – Why Update Your Look?
ReBranding – Why Update Your Look? 1024 576 Reader Views

I don’t know about everyone else but I am, in substance, the same person I was when I reached adulthood. But I really don’t look the same at all. I wear my dress differently, I like different types of clothes, I use different type of accessories, I read different kind of books (even though I keep my lifetime favorites), you know what I mean…we change with time, even though we are the same people. Well our brands must do the same in order to stay relevant and keep growing.

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What Language Does Your Book Ad Speak?
What Language Does Your Book Ad Speak? 1024 576 Reader Views

Most of us rather let the media attention do our PR to gain credibility. However, we would be fooling ourselves if we believe that relying on that alone we are going to obtain our sales goals; especially if we are first-time or unknown authors. It is a fact we need to budget PR and ads along with our media pitches to market our book.

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Digital Magazine Ads – Why and When They Should Be Used
Digital Magazine Ads – Why and When They Should Be Used 1024 576 Reader Views

Publicity strategizing many times includes advertising in print format publications or digital magazines. But how can we decide when, where and how?

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Marketing and Charity – Can They Go Together?
Marketing and Charity – Can They Go Together? 1024 576 Reader Views

This is a sensitive topic as many believe that using charity to get the attention of the media is unethical. I thought the same thing, but after giving it some thought I changed my mind. If it’s true that I am getting media attention by announcing my donations or charity work or event – it is also true that I am giving media attention to my selected charity organization!

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