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Marketing Tips

Airwaves vs Web Waves
Airwaves vs Web Waves 1024 576 Reader Views
There are so many radio and TV shows on so many platforms the idea of contacting any is daunting. So, we must look at it from a different perspective. What is the one thing that all channels have in common? You guessed it, a website. read more
Danger Ahead: Your Book Cover Is ALWAYS Your Business
Danger Ahead: Your Book Cover Is ALWAYS Your Business 1024 576 Reader Views
We all know that book covers are an important sales device for books. It’s not just about art or even graphics. It’s also about marketing. There is danger in not knowing enough about them, even for an author who will be traditionally published by the biggest and best. read more
Young Adult Novels: The Throwback
Young Adult Novels: The Throwback 1024 576 Reader Views
When books are marketed, it’s important to know what audience the book is being marketed to. Knowing the demographics of the audience plays a key role in knowing who you’re trying to get the book to. That could include anything from gender to genre preference. Age can be another key to deciding who to market a book towards. In recent years however, I’ve noticed that age doesn’t play as big of a role in many people’s reading choices. Young Adult novels in particular, are popular among many older audiences. What makes these novels so alluring to adult readers? read more
Getting Your Book into Campus Libraries and More!
Getting Your Book into Campus Libraries and More! 1024 576 Reader Views
I used to run a question and answer column in my Sharing with Writers newsletter, but the subject of getting books (including fiction) into university bookstores comes up so often, I thought it might be a good idea to give the topic a little broader exposure and Reader Views is just the right place! read more