Small Town, Big Money

Colby Williams
Colby Williams Publisher (2018)
ISBN 9781732781023
Reviewed by Paige Lovitt for Reader Views (12/18)

“Small Town Big Money: Entrepreneurship and Opportunity in Today's Small Town” discusses the ins and outs of business entrepreneurship in small towns today. The author Colby Williams classifies small towns as those with populations under 100,000. He also describes the difference between being a small business owner and an entrepreneur. Based upon his descriptions, entrepreneurship is the way to go. There are pros and cons to starting up a business in a small community versus a big city, but Williams convinced me that a small town would be the best bet. While a big city offers a greater customer base, a small town would have less start-up costs, operating expenses, and be less likely to have competition with corporate businesses. The cost of living would also be a lot less for the entrepreneur. I also found the small-town stereotypes that he discusses to be very appealing for someone who wants to be a part of a community.

Using his personal experience from creating a successful coffeeshop, Williams takes his readers through the whole process of creating and owning a business. This includes discussing some of the steps such as writing a business plan, preparing for launch, financing, planning for growth and finally ends with what happens when the time comes to sell the business. In addition to his own experiences, he offers examples from other businesses and includes an informative chapter of Innovative Rural Business Models.  While most of the information in “Small Town, Big Money,” is directed at potential business entrepreneurs, there is also information for people who want to promote business growth in their cities, like city managers and Chamber of Commerce directors.

 Williams has a writing style that makes this an enjoyable book to read. It gives a great overview of how a lot of small towns operate and provides readers with a greater appreciation about the work that goes into making a small-town business a success. The information is presented in a concise yet still enjoyable manner.

 In addition to recommending  “Small Town Big Money: Entrepreneurship and Opportunity in Today's Small Town” by Colby Williams to entrepreneurs and people involved with attracting businesses to small towns, I highly recommend that instructors consider using this as reading material for business entrepreneurship classes. The physical quality of the hardbound book is exceptional. It would also make a great gift for someone thinking about starting a business.