Plan a Targeted Publicity Strategy Using Amazon’s Freebies

Plan a Targeted Publicity Strategy Using Amazon’s Freebies 1024 576 Reader Views

By Carolyn Howard-JohnsonAward-winning writer of fiction and poetry and author of the multi award-winning #HowToDoItFrugally Series of books for writers

Even with a publicity background, I stepped in lots of mucky publicity potholes when my first novel was published:

  • I thought that hiring a professional was the only way to go—after all I had once been one of those, right?
  • When I realized there were other ways of doing things, I thought I had to spend money.
  • When I realized I didn’t have to spend money, I fell into shooting publicity bullets at…well, if not really the wrongaudience, then certainly not the audience that would buy the most books. 

Then I discovered Amazon. Not that it hadn’t been around the whole time. I just didn’t give it much credit because it is an entity that my author-friends love to hate.  This site does have a few policies that I think are antagonistic to a writer’s goals so now I’ve found these promotion tools on it, I hate to love it.After all, it is a great place to find people who read.

My favorite Amazon feature is a free KDP feature that lets authors (or publishers) dress up their book’s buy pages with quotes and images. Find the one my publisher did for the third edition of the winningest book in my series for writers, The Frugal Editor . Self-publishers can do it, too, directly from their magic KDP bookshelf. 

My second favorite is the profile page Amazon does for authors. It is w-a-ay underused by authors. When your readers use the follow button on your profile page, Amazon pings all of those who followed with announcements of your newest book. It’s a great way to reach some of the readers you would otherwise never know about. The thing is, your readers need to know about the page—and maybe know they won’t be pestered with frequent emails. They will want to know about each of your new books! It’s free and it works but for promotions to work “you gotta promote the promotion.” So, here goes. Take a look at how I fancied mine up with a bio and by importing some of the other marketing I do—all automatically. I made a short, memorable link for it and an invitation to follow me there is in most of my email signatures. Please go by and follow at

About the Author

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards.

That series includes  The Frugal Book Promoter and The Frugal Editor which won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethically launched to rave reviews from Jim Cox, Editor-in-Chief of Midwest Book Reviews and others: He says, my newest in the series “How to Get Great Book Reviews Frugally and Ethically and other books in [Carolyn’s] series could well serve as textbooks for a college Writing/Publishing curriculum.”

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.

Please help me celebrate the release of the 3rd edition of the Winningest Book in Carolyn Howard-Johnson’s “HowToDoItFrugally” Series of books,  “The Frugal Editor”!  
“…The Frugal Editor is part reference guide, part do-it-yourself editing manual, part masterclass on the writing and publishing industry…and all with Carolyn’s signature humor and encouraging energy! She is a master at simplifying overwhelming tasks into relevant, can-do information…” -Dallas Woodburn, best-selling author and book coach. Cover by Doug West, Headshot by Uriah Carr 

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