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Marketing

Young Adult Novels: The Throwback
 Young Adult Novels: The Throwback 1024 576 Reader Views
When books are marketed, it’s important to know what audience the book is being marketed to. Knowing the demographics of the audience plays a key role in knowing who you’re trying to get the book to. That could include anything from gender to genre preference. Age can be another key to deciding who to market a book towards. In recent years however, I’ve noticed that age doesn’t play as big of a role in many people’s reading choices. Young Adult novels in particular, are popular among many older audiences. What makes these novels so alluring to adult readers? read more
Turning Jealousy into Success…or, What YOU Can Do to be the Featured Expert
 Turning Jealousy into Success…or, What YOU Can Do to be the Featured Expert 1024 576 Reader Views
Carolyn Howard Johnson shares some tips on how to take positive action and get that featured expert spot with the media. read more
“Help a Reporter Out” Can Be a Boon for Your Career
 “Help a Reporter Out” Can Be a Boon for Your Career 1024 576 Reader Views
When I speak at writers’ groups, I am always amazed at how many writers don’t seem to know about Help a Reporter Out, also called HARO. Or they don’t know how to make it work very well for them. I know because the pencils come out and hands go up. read more
“A Publicity Plan for 2021”
 “A Publicity Plan for 2021” 1024 576 Reader Views
2020 has been a long, tumultuous year. More important than ever, people need to seize the ample opportunities they must begin to strategize and plan ahead for a fresh start in 2021. So, here are a few key steps that will jump start your promotion and pitching skills in 2021. read more
Run a Virtual Book Tour
How to Run a Virtual Book Tour
 How to Run a Virtual Book Tour 1024 683 Reader Views
Virtual book tours, or what we call “VBTs,” have become an industry standard for generating media buzz following the release of a book. In the simplest terms, VBTs allow you to get the word out about your book without going anywhere or even talking to anyone. What is so great about them is that because there is no travel involved, it’s not strenuous like a physical book tour, and everything is at your fingertips. And, in covid times, no one can physically tour anyway, so run a virtual book tour. read more
ReBranding – Why Update Your Look?
 ReBranding – Why Update Your Look? 1024 576 Reader Views
I don’t know about everyone else but I am, in substance, the same person I was when I reached adulthood. But I really don’t look the same at all. I wear my dress differently, I like different types of clothes, I use different type of accessories, I read different kind of books (even though I keep my lifetime favorites), you know what I mean…we change with time, even though we are the same people. Well our brands must do the same in order to stay relevant and keep growing. read more
What Language Does Your Book Ad Speak?
 What Language Does Your Book Ad Speak? 1024 576 Reader Views
Most of us rather let the media attention do our PR to gain credibility. However, we would be fooling ourselves if we believe that relying on that alone we are going to obtain our sales goals; especially if we are first-time or unknown authors. It is a fact we need to budget PR and ads along with our media pitches to market our book. read more