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Marketing

Are Sell Sheets for Review Copies Only?
 Are Sell Sheets for Review Copies Only? 1024 576 Reader Views
Too many authors don’t know about sell sheets. Today’s blog post discusses the power of sell sheets and the opportunities they afford. read more
Book Season is Here
 Book Season is Here 1024 576 Reader Views
Yes, book season is here! If you’re like me, as a reader you are getting ready for fall and new books! But as an indie author, that excitement is about getting busy as “book season” means the promotional season begins. read more
“True Publishing Includes Marketing… or How I Developed My Book Marketing World View
 “True Publishing Includes Marketing… or How I Developed My Book Marketing World View 1024 576 Reader Views
I have come to believe there is a right way to publish for every author and every project—not necessarily one right way—and that “right way” may vary from author to author and from project to project. The trick is to know as much about the publishing industry as possible before moving ahead on the path you choose for any given book and any given author’s personality. read more
Keep Your Sensitivity In Check to Help Promote Your Book
 Keep Your Sensitivity In Check to Help Promote Your Book 1024 576 Reader Views
Writers sometimes get a bad rap for being eccentric and lacking a social filter. This comes as no surprise if we take into account the amount of time writers spend inside their heads and in front of their computers, isolated within their own little worlds. read more
OPEN FOR SUBMISSIONS: The 2022-2023 Literary Awards Program
 OPEN FOR SUBMISSIONS: The 2022-2023 Literary Awards Program 1024 576 Reader Views
Today, we’re excited to share with you that the 2022-2023 Reader Views Literary Awards program is OPEN FOR SUBMISSIONS! read more
Why Give Content Away for Free?
 Why Give Content Away for Free? 1024 576 Reader Views
Free content as a marketing tool? Today, B.A. Bellec shares why it’s a good growth strategy and how his digital toolbox has helped him expand his platform exponentially. read more
Reader Magnets and Cross-Promotion or What is BookFunnel?
 Reader Magnets and Cross-Promotion or What is BookFunnel? 1024 576 Reader Views
If you’ve never checked out BookFunnel you’re missing out on a major marketing tool to attract and retain readers. Author B.A. Bellec discusses some of the highlights of the program and shows us samples of the ways he’s using the platform. read more
“How to Handle Book Bigotry”
 “How to Handle Book Bigotry” 1024 576 Reader Views
I believe—know—that attitudes toward self- and indie-publishers have become more accepted over the decades. When my first novel was published, any book published by anything other than university presses and New York’s Big Five were derisively called “vanity publishers.” Still, book bigotry or its near cousins hasn’t disappeared entirely. read more
Are Too Many Choices Crushing Your Marketing Plan?
 Are Too Many Choices Crushing Your Marketing Plan? 1024 576 Reader Views
Many companies will give you a good sales pitch as to why their service is so good and why you should use it. But, is it really what you need? Deciding what you need is not easy, especially with so many telling you what you something different. read more
Airwaves vs Web Waves
 Airwaves vs Web Waves 1024 576 Reader Views
There are so many radio and TV shows on so many platforms the idea of contacting any is daunting. So, we must look at it from a different perspective. What is the one thing that all channels have in common? You guessed it, a website. read more