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Marketing

Reader Magnets and Cross-Promotion or What is BookFunnel?
 Reader Magnets and Cross-Promotion or What is BookFunnel? 1024 576 Reader Views
If you’ve never checked out BookFunnel you’re missing out on a major marketing tool to attract and retain readers. Author B.A. Bellec discusses some of the highlights of the program and shows us samples of the ways he’s using the platform. read more
“How to Handle Book Bigotry”
 “How to Handle Book Bigotry” 1024 576 Reader Views
I believe—know—that attitudes toward self- and indie-publishers have become more accepted over the decades. When my first novel was published, any book published by anything other than university presses and New York’s Big Five were derisively called “vanity publishers.” Still, book bigotry or its near cousins hasn’t disappeared entirely. read more
Are Too Many Choices Crushing Your Marketing Plan?
 Are Too Many Choices Crushing Your Marketing Plan? 1024 576 Reader Views
Many companies will give you a good sales pitch as to why their service is so good and why you should use it. But, is it really what you need? Deciding what you need is not easy, especially with so many telling you what you something different. read more
Airwaves vs Web Waves
 Airwaves vs Web Waves 1024 576 Reader Views
There are so many radio and TV shows on so many platforms the idea of contacting any is daunting. So, we must look at it from a different perspective. What is the one thing that all channels have in common? You guessed it, a website. read more
Promoting a Book? When and How to Start
 Promoting a Book? When and How to Start 1024 576 Reader Views
Thinking ahead is the key when talking the publicity language… read more
Young Adult Novels: The Throwback
 Young Adult Novels: The Throwback 1024 576 Reader Views
When books are marketed, it’s important to know what audience the book is being marketed to. Knowing the demographics of the audience plays a key role in knowing who you’re trying to get the book to. That could include anything from gender to genre preference. Age can be another key to deciding who to market a book towards. In recent years however, I’ve noticed that age doesn’t play as big of a role in many people’s reading choices. Young Adult novels in particular, are popular among many older audiences. What makes these novels so alluring to adult readers? read more
Turning Jealousy into Success…or, What YOU Can Do to be the Featured Expert
 Turning Jealousy into Success…or, What YOU Can Do to be the Featured Expert 1024 576 Reader Views
Carolyn Howard Johnson shares some tips on how to take positive action and get that featured expert spot with the media. read more
“Help a Reporter Out” Can Be a Boon for Your Career
 “Help a Reporter Out” Can Be a Boon for Your Career 1024 576 Reader Views
When I speak at writers’ groups, I am always amazed at how many writers don’t seem to know about Help a Reporter Out, also called HARO. Or they don’t know how to make it work very well for them. I know because the pencils come out and hands go up. read more
“A Publicity Plan for 2021”
 “A Publicity Plan for 2021” 1024 576 Reader Views
2020 has been a long, tumultuous year. More important than ever, people need to seize the ample opportunities they must begin to strategize and plan ahead for a fresh start in 2021. So, here are a few key steps that will jump start your promotion and pitching skills in 2021. read more
Run a Virtual Book Tour
How to Run a Virtual Book Tour
 How to Run a Virtual Book Tour 1024 683 Reader Views
Virtual book tours, or what we call “VBTs,” have become an industry standard for generating media buzz following the release of a book. In the simplest terms, VBTs allow you to get the word out about your book without going anywhere or even talking to anyone. What is so great about them is that because there is no travel involved, it’s not strenuous like a physical book tour, and everything is at your fingertips. And, in covid times, no one can physically tour anyway, so run a virtual book tour. read more