Marketing Tips

Self-Publishing: Commit to the Long Game
Self-Publishing: Commit to the Long Game 1024 576 Reader Views
Before you crank out press releases or update your social media accounts, here’s why a commitment to the long game is the indie author’s best bet for reaching their target markets. read more
Tips for Shy Authors
Tips for Shy Authors 1024 576 Reader Views
Are you a shy author? If so, you’re not alone. Many authors are introverted, preferring to write but not market their books. Nonetheless, if no effort is made to market the books, no one will read them, and even a bashful author will be the best salesperson for their book. The good news is meeting readers is not as difficult or frightening as you may fear. read more
Don’t Send Mixed Marketing Messages: Being Absolutely Clear on What Your Book is About
Don’t Send Mixed Marketing Messages: Being Absolutely Clear on What Your Book is About 1024 576 Reader Views
Authors put a great deal of time into the actual writing and publishing of their book. Of course—that’s the point! But it doesn’t end there, and unfortunately it’s all too easy to lose some of that verve when it comes to marketing that book. Mixed messages about the book can result in lost sales, especially if readers are not clear what the book is about. read more
Navigating Bookstagram for Indie Authors
Navigating Bookstagram for Indie Authors 1024 576 Reader Views
Bookstagram is an niche community for readers, authors, publishers – everyone in the literary world. Today award-winning author and poet, Rae Scott, shares some tips on navigating the #bookstagram world on the aesthetically pleasing Instagram social networking platform as an Indie Author. read more
Assertive Promotion: Going from Shy to Shameless
Assertive Promotion: Going from Shy to Shameless 1024 576 Reader Views
I don’t know about all other authors, but my biggest challenge in marketing my book was myself. Although, those who know me well will disagree with me, I am socially impaired. Here are some tips which helped me in my journey from shy to shameless promoting. read more
Are You Making the Most of Your Promotional Opportunities?
Are You Making the Most of Your Promotional Opportunities? 1024 576 Reader Views
Independent bookstores, chains, and cultural outlets offer writers opportunities to show our books and generate sales. Whether they’re called author signings, author events, or store promotions, these exposures are excellent opportunities to boost book sales. read more
Are Sell Sheets for Review Copies Only?
Are Sell Sheets for Review Copies Only? 1024 576 Reader Views
Too many authors don’t know about sell sheets. Today’s blog post discusses the power of sell sheets and the opportunities they afford. read more
Book Season is Here
Book Season is Here 1024 576 Reader Views
Yes, book season is here! If you’re like me, as a reader you are getting ready for fall and new books! But as an indie author, that excitement is about getting busy as “book season” means the promotional season begins. read more
“True Publishing Includes Marketing… or How I Developed My Book Marketing World View
“True Publishing Includes Marketing… or How I Developed My Book Marketing World View 1024 576 Reader Views
I have come to believe there is a right way to publish for every author and every project—not necessarily one right way—and that “right way” may vary from author to author and from project to project. The trick is to know as much about the publishing industry as possible before moving ahead on the path you choose for any given book and any given author’s personality. read more
Can Indies Secure Prime Table Placements at Bookstores?
Can Indies Secure Prime Table Placements at Bookstores? 1024 576 Reader Views
For indies, it is hard enough to convince a bookstore to take your book on consignment. Could it even be possible to get a good table placement for your book? read more