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Marketing Tips

Nurturing an Author’s Legacy Through Perseverance: A Journey of Love and Resilience
 Nurturing an Author’s Legacy Through Perseverance: A Journey of Love and Resilience 1024 576 Reader Views
Tine Gregory embarks on a tender journey to honor her late son, Bastian Gregory, by promoting his book, “Aboard the Timeline.” In this article, she intertwines the challenges of book promotion with her personal journey of remembrance and healing. read more
Meet Matthew J. Holmes: Transforming Author Marketing with Innovative Facebook Strategies
 Meet Matthew J. Holmes: Transforming Author Marketing with Innovative Facebook Strategies 1024 576 Reader Views
For those of you who have been keeping up with the news about our Literary Awards program, you know we are thrilled to have several new sponsors on board this year and over the next few months, we’ll be introducing these remarkable contributors! read more
Engaging with Book Bloggers and Influencers as an Indie Author
 Engaging with Book Bloggers and Influencers as an Indie Author 1024 576 Reader Views
As an independent author, or any author for that matter, it’s easy to get lost in the vast landscape of the literary world. The writing part of your job is only half the battle; the other half is getting your book into the hands of readers. But how? One effective way to increase your reach and impact is by building relationships with book bloggers and influencers. Let’s take a look. read more
Making the Most of Your Bio
 Making the Most of Your Bio 1024 576 Reader Views
One of writing’s basic tenets is to use specifics to help create an image. Today Carolyn Howard Johnson shares tips on making the most of your bio. read more
Self-Publishing: Commit to the Long Game
 Self-Publishing: Commit to the Long Game 1024 576 Reader Views
Before you crank out press releases or update your social media accounts, here’s why a commitment to the long game is the indie author’s best bet for reaching their target markets. read more
Tips for Shy Authors
 Tips for Shy Authors 1024 576 Reader Views
Are you a shy author? If so, you’re not alone. Many authors are introverted, preferring to write but not market their books. Nonetheless, if no effort is made to market the books, no one will read them, and even a bashful author will be the best salesperson for their book. The good news is meeting readers is not as difficult or frightening as you may fear. read more
Don’t Send Mixed Marketing Messages: Being Absolutely Clear on What Your Book is About
 Don’t Send Mixed Marketing Messages: Being Absolutely Clear on What Your Book is About 1024 576 Reader Views
Authors put a great deal of time into the actual writing and publishing of their book. Of course—that’s the point! But it doesn’t end there, and unfortunately it’s all too easy to lose some of that verve when it comes to marketing that book. Mixed messages about the book can result in lost sales, especially if readers are not clear what the book is about. read more
Navigating Bookstagram for Indie Authors
 Navigating Bookstagram for Indie Authors 1024 576 Reader Views
Bookstagram is an niche community for readers, authors, publishers – everyone in the literary world. Today award-winning author and poet, Rae Scott, shares some tips on navigating the #bookstagram world on the aesthetically pleasing Instagram social networking platform as an Indie Author. read more
Assertive Promotion: Going from Shy to Shameless
 Assertive Promotion: Going from Shy to Shameless 1024 576 Reader Views
I don’t know about all other authors, but my biggest challenge in marketing my book was myself. Although, those who know me well will disagree with me, I am socially impaired. Here are some tips which helped me in my journey from shy to shameless promoting. read more
Are You Making the Most of Your Promotional Opportunities?
 Are You Making the Most of Your Promotional Opportunities? 1024 576 Reader Views
Independent bookstores, chains, and cultural outlets offer writers opportunities to show our books and generate sales. Whether they’re called author signings, author events, or store promotions, these exposures are excellent opportunities to boost book sales. read more