Author Platform

Don’t Send Mixed Marketing Messages: Being Absolutely Clear on What Your Book is About
Don’t Send Mixed Marketing Messages: Being Absolutely Clear on What Your Book is About 1024 576 Reader Views
Authors put a great deal of time into the actual writing and publishing of their book. Of course—that’s the point! But it doesn’t end there, and unfortunately it’s all too easy to lose some of that verve when it comes to marketing that book. Mixed messages about the book can result in lost sales, especially if readers are not clear what the book is about. read more
Assertive Promotion: Going from Shy to Shameless
Assertive Promotion: Going from Shy to Shameless 1024 576 Reader Views
I don’t know about all other authors, but my biggest challenge in marketing my book was myself. Although, those who know me well will disagree with me, I am socially impaired. Here are some tips which helped me in my journey from shy to shameless promoting. read more
Are You Making the Most of Your Promotional Opportunities?
Are You Making the Most of Your Promotional Opportunities? 1024 576 Reader Views
Independent bookstores, chains, and cultural outlets offer writers opportunities to show our books and generate sales. Whether they’re called author signings, author events, or store promotions, these exposures are excellent opportunities to boost book sales. read more
The DO’s and DON’Ts of Submitting to Book Reviewers
The DO’s and DON’Ts of Submitting to Book Reviewers 1024 576 Reader Views
Book reviews are a great tool to encourage people to buy your book. The best way to get reviews is to roll up your sleeves and look for reviewers online that look professional and reliable. But before you send your books in, you must make sure you follow their guidelines. Yes, this means you must visit their website and find out everything you can about them. What genre they prefer, submission guidelines… etc.; and read a few reviews to see if they sound professional. read more
Learning to Love Amazon
Learning to Love Amazon 1024 576 Reader Views
Something just popped up in Facebook Memories feature I just couldn’t resist passing along to my Reader Views friends because Modern History Press is releasing my The Frugal Editor in its third edition this month and I will be working with the very entity that authors love to hate. You probably know I’m talking about Amazon.  read more
What Defines Success as a Published Author? It Takes More than Talent!
What Defines Success as a Published Author? It Takes More than Talent! 1024 576 Reader Views
Many people begin writing because they have a talent for it, which is sometimes discovered by accident. I began writing when my mother gave me a diary for my thirteenth birthday. However, it wasn’t until I was 24 that I realized I was not bad! read more
Ways to Drive More Traffic to your Website
Ways to Drive More Traffic to your Website 1024 576 Reader Views
How many of you play Wordle? I not only play; I wait up to midnight to play it as soon as the new word comes up. I typically go to the website and browse around, and play a little of the spelling bee game while I wait. Now imagine how many people, like me, who are hooked do the same. The amount of traffic on their website must be staggering, and all just because of a little interactive game. The key here is the word interactive. read more
Reading to Become an Author
Reading to Become an Author 1024 576 Reader Views
When I started working with Indie Authors twelve years ago, I had the surprise of my life when I learned many of them do not read regularly! I still do not understand how that is possible because my love for books developed as a reader since I was a child. I began writing in a diary when I was a pre-teen but really started experimenting with words, writing poetry and essays during my twenties. Although I did a lot of technical writing after college, it wasn’t until my mid-30s that I began writing articles and short stories for different publications. Throughout my life, I never stopped reading. Many of the books I read inspired me to write and even taught me the skills to write for publication. read more
Book Season is Here
Book Season is Here 1024 576 Reader Views
Yes, book season is here! If you’re like me, as a reader you are getting ready for fall and new books! But as an indie author, that excitement is about getting busy as “book season” means the promotional season begins. read more
Newsletter Benefits for Indie Authors
Newsletter Benefits for Indie Authors 1024 576 Reader Views
As indie authors, we get the importance of having a website, creating, and maintaining a blog, and being active on social media to connect with our audience. But many of us have neglected one of the most effective tools to keep audiences connected: the mighty newsletter! read more