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Author Platform

Submitting Manuscripts to Small Publishers
Submitting Manuscripts to Small Publishers 1024 480 Reader Views
Most aspiring authors go straight to literary agents when pursuing traditional publication, because many, if not all, the larger publishers will only consider manuscripts from agents. But, is that the best path for you? read more
Airwaves vs Web Waves
Airwaves vs Web Waves 1024 576 Reader Views
There are so many radio and TV shows on so many platforms the idea of contacting any is daunting. So, we must look at it from a different perspective. What is the one thing that all channels have in common? You guessed it, a website. read more
Promoting a Book? When and How to Start
Promoting a Book? When and How to Start 1024 576 Reader Views
Thinking ahead is the key when talking the publicity language… read more
The Next One: One Author’s Perspective and Tips for Writing Beyond Your Debut Novel
The Next One: One Author’s Perspective and Tips for Writing Beyond Your Debut Novel 1024 576 Reader Views
TC Schueler won the Gold Medal in the 2020 Reader Views Literary Awards for the Horror category. Today he shares some tips for writing your second (or third, or tenth) novel. read more
“Help a Reporter Out” Can Be a Boon for Your Career
“Help a Reporter Out” Can Be a Boon for Your Career 1024 576 Reader Views
When I speak at writers’ groups, I am always amazed at how many writers don’t seem to know about Help a Reporter Out, also called HARO. Or they don’t know how to make it work very well for them. I know because the pencils come out and hands go up. read more
Getting Your Book into Campus Libraries and More!
Getting Your Book into Campus Libraries and More! 1024 576 Reader Views
I used to run a question and answer column in my Sharing with Writers newsletter, but the subject of getting books (including fiction) into university bookstores comes up so often, I thought it might be a good idea to give the topic a little broader exposure and Reader Views is just the right place! read more
Knowledge Sharing – Building Your Presence through Guest Writing
Knowledge Sharing – Building Your Presence through Guest Writing 1024 576 Reader Views
Wouldn’t it be nice to have “best practices” buddies? A network of people to share and glean knowledge with? Good news, there is such a community! read more
Run a Virtual Book Tour
How to Run a Virtual Book Tour
How to Run a Virtual Book Tour 1024 683 Reader Views
Virtual book tours, or what we call “VBTs,” have become an industry standard for generating media buzz following the release of a book. In the simplest terms, VBTs allow you to get the word out about your book without going anywhere or even talking to anyone. What is so great about them is that because there is no travel involved, it’s not strenuous like a physical book tour, and everything is at your fingertips. And, in covid times, no one can physically tour anyway, so run a virtual book tour. read more
Building Your Author Platform with Newsletters
Building Your Author Platform with Newsletters 1024 576 Reader Views
As an author setting up a newsletter and writing editorials for it was very challenging for me, to the point that I gave up on it. It wasn’t until I decided to establish myself as a publisher that I realized how wrong I was… read more
Literary Awards and Book Reviews to Build your Author Platform
Literary Awards and Book Reviews to Build your Author Platform 1024 576 Reader Views
We all know that readers check the reviews before deciding on a book, so no wonder most authors rush out to get book review requests even before the launch of their new title. But are reviews and literary awards relevant to building your author platform and boosting sales? read more