Benefits of Participating in Book Giveaways

Benefits of Participating in Book Giveaways 1024 576 Reader Views
Sheri Hoyte
Managing Editor

As Indie authors it is important to make the most of your marketing dollars with the primary goal being to increase sales, followed by the need to develop/boost your fan base.  One of the easiest ways to promote your book is to enter it in book giveaway contests. Here are some of the benefits of participating in a book giveaway:

·       A no-cost or low-cost way to introduce your book

·       Stimulates awareness and interest in your book and brand

·       Generates leads for potential readers

·       Cultivates new relationships and widens your fan base

·       Generates book reviews

·       Leads to future sales and word-of-mouth marketing

We encourage authors to enter their titles in our monthly book giveaway, which we offer at no cost. It is an excellent way to keep the buzz around your title going on the social media networks. We also tweet, post and pin the contest information on all of our social media pages, including several Facebook Groups geared to readers, bloggers and reviewers.

Additionally, you can increase the effectiveness of your book giveaway by promoting it on your own website. Tweet about the event, post it to Facebook, Instagram, Pinterest, etc. to generate further interest. Fans and followers are more likely to write book reviews. They also lead to future sales and will promote your work.

Be sure to personalize the experience after the contest. When sending out your book to the winner(s), slip a note inside the cover congratulating them on winning a copy of your book. Let them know you hope they enjoy reading it and that you would be grateful for a review, if so inspired. 

For more information about our book giveaway contest and other ways Reader Views can help promote indie authors, visit our Book Giveaway Information Page and our Services for Authors. Or email us at

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