Newsletter Archives - Editorials

2012 - May

28 - Capitalizing on What’s Hot with Google Alerts
21 - Stop the Presses! No More Paper Books
14 - Hardcover, Paperback, or In Between?
07 - Query Letters: Avoiding Too Much Information

 

2012 - April

30 - Money and Publishing: Selling Out or Good Business Sense?
23 - The Mistake of Using a Pseudonym
16 - This Cancer Will be Beaten!!
09 - The “About the Author” Page—Your Hello to the Reader
02 - Should I Write a Memoir?

2012 - March

26 - A Basic Lesson in Using Word
19 - Book Reviews:  What constitutes a Non-credible Review?
12 - How Authors Can P--- Off Potential Readers
05 - Future of Independent Bookstores: Are They Doomed or Will They Thrive? 

2012 - February

27 - Oh My! Does How We Write Really Matter?
20 - Are Authors Readers and Writers or Just Wanna-be's?
13 - Writing and Revising to Attract Different Readers
06 - eBooks:  Pricing Strategies (How much do I charge?)


2012 - January

30 - Why Don't Book Sales Cover the Costs of Marketing?
23 - Is Asking Bloggers Not to Post Negative Reviews Ethical?
16 - Is B & N competing with Amazon for Bad Customer Service?

09 - Phony Book Reviews and How to Avoid Them
02 - Book Marketing Techniques That Don't Work

2011 - December

12 - Checking Out the Fine Print - Amazon's KDP Select Program
05 - "Stuff" in the Life of a Book Reviewer

2011 - November

28 - Qualifying a Book Reviewer: Which One do I Send My Book to?
21 - Selling Books through Independent Bookstores vs. Selling through Major Online Sellers (And Amazon.com Update)
14 - Book Advances: What Are They Really For?(And Amazon.com Update)
07 - Book Sales Are Nothing to Write Home About: What is going on? (And Amazon.com Update)

2011 - October

31 - Review Removed From Amazon? Instructions for Posting Reviews under Editorial Reviews
24 - Amazon Victimizes Authors - Claims Review Violations but Breaks Their Own Guidelines
17 - Amazon Removes More Reviews: Targets Individual Reviewers and Sites Causing Authors to Become Victims
10 - Books for Soldiers: Filling a Need of Military in Afghanistan
03 - Defacing Books Prior to Sending Out For Review

2011 - September

26 - Email Queries: Huh? What the Heck is Being Said?
19 - Turning Off Potential Readers Through Self-Serving Interiews
12- What to Disclose in the Synopsis: Reader Reactions to Surprises
05 - Should Readers Be Expected to Do Research on the Topic Before They Read Your Book?

2011 - August

29 - To Pay or Not to Pay for a Television Interviews - What's the Answer?
22 - Are You Digital Sharecropping Your Book Business?
15 - Books on Amazon: Sold for Under $3.00, Out of Print, or Not Stocked --What Gives? 
08 - Getting Books into Libraries:  Do They Buy Self-Published or Small Press Books?
01 - Amazon vs. Reviewers: Authors Lose

2011 - July

25 - Promoting Books Through Amazon's Author Central
18 - How Words Come to Be
11 - Procedural Memory: How it Influences How Readers Read Books
04 - Is It Wise to Pitch a Previously-Published Book to a New Publisher?



2011 - June

27 - Confused Authors: Too Many Services Available?
20 - Ebook Sales: The Emerging Readership of Lusty Titles
13 - Do Book Reviews on Blogs Give You Mileage?
06 - Author Claims Punctuation Rules are Subjective - Experts Differ

2011- May

30 - Google I/O - SEO site advice from the experts
23 - Disgruntled Authors: It's Much Easier to Deny than Accept Readers' Opinions
16 - Is the Publisher Misleading You?: Subsidy Publishers Posing as Traditional Publishers
09 - Author Website Visitors: Copy and Content Must Meet Their Needs
02 - Online Branding for Authors: How it Really Works

2011- April

25 - A Good Laugh for People in the Over 50 Group!: Social Media, Technology and Going Green
18 - A Good Laugh for People in the Over 50 Group!: Social Media, Technology and Going Green
11 - Product and Book Reviews: What is Really Going on in the Review Industry?
04 - List of Reviewers that Offer Reviews in Their Publicity Packages

2011- March

28 - Choosing Credible Book Reviewers: The Difference Between Credible and Marathon Reviewers
21 - Latest Google Update:  Does it Affect Authors?
14 - Authors: Tell the Truth and You will Gain Brownie Points
07 - Why Aren't My Books Selling?

2011- February

28 - Amazon Changes Rules on the Go: Affiliates and Reviewers Are Being Dropped
21 - Author Websites: Are They Good Enough to Attract Visitors?
14 - Is Giving and Paying for Only 5-Star Reviews Ethical?
07 - Amazon Denies Removal of Reviews and Shifts to Blame

2011- January
3 1- Amazon is on a Rampage to Remove Book Reviews from Their Site
24 - Beware!  Are You Getting Everything You Paid For?
17 - How Potential Readers React to Website Content While Online
10 - Are You Ready for the New Wave in Book Marketing - 2011 and Beyond?
03 - Are You Willing to Pay Big-Bucks for a Chance?

2010 - December
13 - We're Celebrating Five Years of Service
06 - Negative Reviews: Be Angry and Confused, or Listen to the Reviewer?

2010 - November
29 - Costly Author Errors: Making Changes and Compensating for Corrections
22 - Netiquette: Checking Emails, Screaming...and More on Protocol
15 - The Importance of Being Different and Letting People Know About it
08 - Importance of Link Building for Your Book Website
01 - More "Stuff" the Experts Don't Tell You: Long Tail Keywords, Content and Titles

2010 - October
25 - Long Tail Keywords: Best Kept Secret that Experts Don't Tell you About
18 - Naming Your Book: Is it Okay to Have the Same Title as Others?
11 - Author's "About Me" Page: How Important Is it?
04 - Seeking Out Target Audiences: What Authors Don't Know and Publicists Don't Tell Them

2010 - September
27 - Copyright Issues: What Most Authors Don't Know and Publishers Don't Tell Them
20 - Why Don't Many Self-Published Authors Know What a Book Distributor Is?
13 - Using Free Books for Marketing - Is it Cost Effective?
06 - Encouraged Blog Content Theft is on the Rise

2010 - August
30 - Social Networking - A Venue to Get "Hit On."
23 - Controlling Your Book Reader: The Biggest No-No When Wanting to Gain Readership
16 - Choose Your Readers and Not Have Them Choose You
09 - Is Your Book Promotion Ad-Copy Smelling of Ad-Speak?
02 - Produced a Book? It's Now a Business so Treat it Like a Commodity

2010 - July
26 - Is Social Media Right For Your Book?
19 - Word-of-Mouth: The "Incredible" Challenge
12 - An Author's Lament
05 - Are You Following the Lead of New Creatives to Sell Books?

2010 - June
28 - Landing Page Framework: Things You Need to Have to Attract Your Potential Book Buyer
21 - Why I Wouldn't Read Your Book!
14 - Two Key Points Marketing Experts Miss [credibility/relevancy]
07 - Does Your Marketing Venue Establish a First Mental Image?

2010 - May
31 - Are We Walking Our Talk?
24 - "Someone else has to put their eyes on every piece of writing that goes out under your name"
17 - Is Social Media a Fad or a Revolution?
10 - Misconception: Everyone Will Be Interested in My Book
03 - Why Is There Such a Negative Buzz About Subsidy Presses?

2010 - April
26 - Who Are All Those Resellers of Your Book?
19 - Defacing Books: Why don't Authors Have Respect for their End Result?
12 - Why Don't Authors Research the Industry Before Publishing Their Book?
05 - What Is the Real Purpose of Facebook?

2010 - March
29 - Best Seller Book Marketing:  Promises vs Guarantees vs Reality
22 - Is it Stigma or Reality that Readers Don't Buy Books with Paid Reviews?
15 - Get off the Pedestal! Your Expectations Are Too High
08 - How to Handle Unethical Publishers
01 - Are You Meeting the Expectations of Your Readers?

2010 - February
22 - Moving the Dial on the Who-Gives-A-Crap Meter
15 - What are the Expectations of/from Friends and Relatives When You Become an Author?
08 - Are Book Sales Down Because Too Many Books are Given Away for Free?
01 - Why do People put Embellished Bios on Websites: For Credibility and Justification?

2010 - January
25 - Deception on the Internet
18 - Oh, Ouch! To Edit or Not to Edit Your Book
11 - What's Next?