Vision with a Capital V: Create the Business of Your Dreams

Joanne Victoria
TLC Publishing (2005)
ISBN 0963834363
Reviewed by Erika K. Oliver for Reader Views (3/06)

“Vision with a Capital V” establishes the necessity of having a business vision. If you thought you could be a success in business without a vision, Joanne Victoria will convince you otherwise. The author is successful in her own vision to bring about important information in an easy-to-read format.

The gem in this book is the Vision with a Capital V Twelve Step Program. Each of the twelve steps is intended to keep the business owner focused on their vision and not waste energy. Each tip, and subsequent tactics, is good for anyone – business owner or employee, with or without a vision. My favorite, as a business owner, is #12, which instructs the reader to “Stop! Trying to Get New Clients.” This novel idea teaches two things: without a clear direction you will make bad choices and opportunity probably exists within your current client base.

I felt that in many places the author asked more questions than she gave direction or answers. More explanation of concepts with additional examples or stories would help the reader understand how to answer the questions she poses and how to apply the material. In my opinion, the concept of vision is not clearly defined until half way through the book. And, about three quarters of the way through, the reader will find good examples of vision statements but not much direction on how to move from the values list to the creation of your own vision statement.

This text would serve as a great workbook in addition to a workshop or in conjunction with other, more detailed, business texts. Any level of business owner could read the book but without some background in visioning and business planning, the reader may get lost.

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