The True Nature of Designing & Promoting Successful Products: Field Notes 1 – Marketing Workbook

Ilan Shamir
Your True Nature, Inc. (2001)
IISBN 193017506X
Reviewed by Robert Watson for Reader Views 5/06)

Thinking of a new project, having trouble keeping your focus? Misplacing your research material and reference facts? Well that’s only a small part of what this work book designed for you, the entrepreneur, will help with.

Ilan Shamir has developed a marketing work book for all your project field notes. He allows you to record everything you have experienced in your research to be sure it is available in an orderly manner for the future. Keeping to detail yet so simple in its content, his friendly work book will help keep your focus and save you from wasting your scattered energy.

Not only a great way to store your thoughts, ideas and experiences, “The True Nature of Designing” takes you outside the box to develop your full potential on your wonderful marketing journey. I recall while constructing an alfalfa processing plant in the mid west for a group of local farmers just how effective this work book would have been for them. They were so focused on their plant and the product, it left them oblivious to the extensive marketing program necessary to successfully execute this project. Unfortunately when the plant was finished it took considerably more investors money and an additional three years to establish themselves in their industry market place.

Shamir’s work book provided me the question which I needed answering. I had a great idea - a sturdy flat lid to double as a work surface to affix atop a residential trash container. Not everyone is a fanatic clean freak like myself, and most trash containers smell bad being in the garage all week in 110 - 125 degrees summer heat. Considering the conditions and seasonal temperatures put this simple observation in perspective and I could only roll my eyes, give a big sigh, smile….and quietly thank Shamir.

Inventing the wheel is everybody’s right. Shamir has developed this work book to provide you with your very own roadmap to the success of your next new venture.

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