The Encore Effect: How to Achieve Remarkable Performance in Anything You Do

Mark Sanborn
WaterBrook Press (2008)
ISBN 9781400073061
Reviewed by Dr. Michael Philliber for Reader Views (11/08)

 

How can you stand out in a crowd? What will it take to make your performance so memorable that your employer or customers will call you back for more? If you’re looking for a guide to coach you in moving from good to impressive to distinction, Mark Sanborn has written just the thing for you in his new book, “The Encore Effect.” This little 150-page manual is packed with easy-to-read, easy-to-grasp, easy-to-use ideas on growing out of the routine and launching into the remarkable.

The central premise of “The Encore Effect” is just what the name means, creating a presentation or a performance that will have your customers, employers, family, or peers calling you back for more. Sanborn describes the various ways this will look in the first part of the book where he sketches out the motivation and mind-set of an encore performance. All the pieces are laid out, from professionalism to character, in a simple, memorable format. The second part of “The Encore Effect” rehearses and expounds the six essential practices one will need for moving out of the ordinary into the outstanding. But throughout the book Sanborn is driving the reader to reassess their performance, chose the extraordinary, and then take the necessary steps to accomplish the remarkable.

“The Encore Effect” by Mark Sanborn was an enjoyably uncomplicated read, interspersed with loads of anecdotal examples. Except for the occasionally shallow, proof-texting of Bible stories, I found the book personally helpful in thinking through the process needed for achieving a remarkable performance.

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