Post Card POWER

Larry Mersereau
PromoPower Publishing (2004)
IISBN 0974228613
Reviewed by Bette Daoust, Ph.D. for Reader Views (5/06)

I have written a couple of books that mention the use of Post Cards as part of plethora of tactics that can be used in marketing and personal networking. I have even given examples of how to use Post Cards effectively. What I did not cover was how to use Post Cards as a method for keeping constant contact with existing clients and prospects. This book by Larry Mersereau, CTC is by far one of the most in-depth books on how to effectively use Post Cards as a key marketing tactic for all campaigns.

The book covers everything from using your brand wisely to the Magic Formula for creating text for your Post Cards. Larry's insights in how branding works is amazing. I have picked up some excellent pointers on printing Post Cards plus designing them for maximum effectiveness. He even delves into topics such as keeping you in front of the client on a regular basis! In fear of telling you too much, I suggest you get a copy of this great resource and maybe even book Larry for a speaking engagement at the same time. Another great read!

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