How to Create Your Own Powerful Ads and Promo Pieces

Larry Mersereau
PromoPower Publishing (2003)
ISBN 0974228605
Reviewed by William E. Cooper for Reader Views (4/06)

If you write, professionally speak, or are in any business requiring you to market yourself or your products – or both – this book is for you. When I recently completed writing my book, “Leading Beyond Tradition,” I learned marketing from a multi-faceted approach. I researched considerable information, visited many Internet sites, and bought a number of books in order to determine the best way to market. After reading this book, this is a one-stop shop, a complete guide for virtually all elements of successful marketing. The ideas and recommendations contained in the book, complete with examples and cases, will give the reader the tools necessary to win. I learned a great deal.

This is an excellent book, comprehensive, descriptive, and educational. I highly recommend it to anyone in the professional or educational field. This is a must for your library. It’s certainly a welcome addition to mine. Well done Mr. Mersereau.

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