Lead Domination: 21 Proven Strategies for Effectively Generating Leads and Converting Leads into Sales

Jamie Klein
Lore Institute Publishing (2009)
ISBN 9780982163054
Reviewed by Kathleen Dowdell for Reader Views (4/09)


Two important aspects of lead domination are marketing and sales. The two must go hand-in-hand in order to dominate the lead markets. The marketing team must generate leads and the sales team must convert the leads to sales. Sound pretty easy, right. In “Lead Domination,” the author, Jamie Klein, goes on to explain how this can be done in 21 chapters which are really the 21 strategies. He uses a number of characters (female lion, male lion, hyena, a safari leader, lion cubs, and the leads) which he likens to characters you would find living in the jungle.

In essence, “Lead Domination” is about “your ability to generate quality leads in the correct amount to hit your revenue budgets and to convert them from leads to sales.” The author’s 21 strategies consist of four concepts: preparation, performance, revenue, and results which he claims work well in all areas of life. To effectively go after the sale, one must establish who your buyers are by defining your leads. Leads are people who are interested in your product. This concept sounds simple but the author makes it much more complicated by providing too much information.

This book is extremely busy consisting of flow charts, addendums, graphs, performance reports, surveys, lead logs, metric reports, lead performance ratings, and inventory control reports. It is difficult not to get lost in the repetitious monologue of each chapter because the intricacy of these statistics mixed in with the jungle characters is not compatible. It is hard to stay focused for any length of time due to the pictures of the jungle characters, statistics, and the key notes at the end of each chapter. I think the 532 pages could have been shortened in half and still effectively tell the author’s story.

In the early pages of the book, Klein offers four different ways the reader can learn from the book: read the book in its entirety, read the highlighted sections only, look at the characters at the end of each chapter, or use all three options for full optimization. In fairness to the author, he does a good job summarizing at the end of each of the 21 chapters. The reader would save a considerable amount of time if he would just read the summarization. If the reader likes a more active role while reading, he might find the jungle characters quite enjoyable.

I would recommend “Lead Domination” by Jamie Klein for its content. It has good information if you can sift through the all the extraneous stuff and pull out specifically what you are looking for without becoming overwhelmed. His thirty years of hands-on-experience in sales and marketing make him an expert in this field.

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