Putting It On Paper: The Ground Rules for Creating Promotional Pieces That Sell Books

Dawn Josephson
Cameo Publications, LLC
ISBN 0974496618
Reviewed by Bette Daoust, Ph.D for Reader Views (5/06)

I have read many books that explain what to do when submitting letters, proposals, and documents to prospects, media sources, and others. I have always had to slog through bountiful text to get to the meat of the book and to find something I could actually use. Too often the writer confuses knowledge with practicality. Therefore tips and how to’s are often lost in the abundance of explanations. These explanations are often missing good examples and real life scenarios that help the reader apply the knowledge therein.

In “Putting It On Paper,” Dawn Josephson gets right down to brass tacks so to speak. She spells out everything you need to know without overwhelming the reader. Her practical tips are spoonfed to the reader to enhance understanding. Each tip is backed by ground rules and frequently asked questions. Each of these components lead the reader to a better understanding of the point and make it applicable to real life situations. Through her examples and samples, the reader is left with no question about how to apply their new knowledge. If you do not want to read the whole book, read all the ground rules! This book is an excellent source for putting together a press kit, introductory letter, and types of other promotional pieces that sell books. A definite must read!

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