Creative Blogging for Personal or Business Improvement “How You do Dat?”

Paul William Johnson
AuthorHouse (2009)
ISBN 9781438949949
Reviewed by Kathleen Dowdell for Reader Views (9/09)

Paul William Johnson’s ingenious thoughts are apparent in his work “Creative Blogging for Personal or Business Improvement ‘How You do Dat?’”  Taking the act of blogging to the next level, Johnson tries to build a case that blogging, which he describes as a growth tool, releases the power to solve problems or improve your business. When used collaboratively it can effectively provide enthusiasm, imagination, diversity, and accountability.

Collective consciousness comes in to play when participants identify the problem then brainstorm (or blog) their thoughts and ideas to come up with a solution. This team must focus on why something can work, not why it won’t work. This collective consciousness can create change. In simple terms the creative technique process consists of five parts: 

  • Focusing on the question with intensity and passion
  • Demanding and expecting to find the answer to the question
  • Letting go of your thoughts to let the answer emerge
  • Engaging your mind in some other activity
  • At a later time, in a relaxed state, the answer will appear 

We must think or break out of the box as the author implies when he quotes Albert Einstein’s words “insanity is doing the same thing over and over again and expecting different results.” Einstein thought that the logical, rational mind was the servant and the intuitive mind was the sacred gift. Each of us has an intuitive mind just waiting to be unleashed and set free. This book attempts to show that creative techniques, or creative intuition, in which first thoughts create the simplest solution, are the means to solving the problem. It stresses how to think (“How you do dat?”) rather than what to think.

At times this book was confusing. The author includes background information about his interests and past careers to illustrate his points (such as a section on the stock market and financial cycles) while trying to explain how to use creative techniques as a means of gaining inner peace. He jumps around a lot and it was hard to follow his train of thought. I often had to reread the pages to keep on track. But the point he is trying to make is valid and the book offers the opportunity for the reader to try new approaches in everyday business practices.  

Many quotes from famous people and personal information about philosophers are included in “Creative Blogging for Personal or Business Improvement ‘How You do Dat?’” by Paul William Johnson. This was a nice addition. A section on how the use the book was also helpful in looking for specific information.

 

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