30 Money-Making Marketing Secrets No One Ever Told You!

Philip A. Grisolia
Wise Words (2009)
ISBN 9781607432548
Reviewed by Vicki Landes for Reader Views (9/09)


Established author and successful Certified Business Communicator Philip A. Grisolia has been assisting companies for years in perfecting their marketing strategies and increasing profit margins.  His latest book, “30 Money-Making Marketing Secrets No One Ever Told You!” is an executive summary of sorts, giving a concise rundown of what he sees as the most relevant – and even make or break - issues facing today’s entrepreneur. 

“30 Money-Making Marketing Secrets No One Ever Told You!” is a collection of short chapters, each with an important – and not widely known – marketing tactic.  Naming a company, developing slogans and mission statements, writing a business plan, hiring (or not hiring consultants), and websites are among the subjects discussed.  While Grisolia injects his unique sense of humor into each section, he explains why each secret is so important to marketing success as well as his method for achieving them.  Further, he includes “Marketing Made Simple:  What it is, what it isn’t, plus how it increases sales, revenue and profits” at the conclusion of the book – a $9.95 paper but included free in his book. 

“30 Money-Making Marketing Secrets No One Ever Told You!” is written for the beginning business owners, potential business owners, work-at-homes, anyone with a stake in making their company or product well-known and successful.  For the most part Grisolia produces fresh information and advice within the pages.  However, a few of his chapters repeat themselves.  For example, his ‘How to Avoid Me-Too Products and Services’ and ‘Your Stuff’s Gotta Have Wow’ essentially say the same thing as do ‘Marketing vs. Sales’ and ‘Smart Marketers Create Business’.  Regardless of this minor issue, though Grisolia’s book is an informative and eye-opening read.  Too many small businesses fail because they underestimate the importance of marketing and “30 Money-Making Marketing Secrets No One Ever Told You!” hopes to improve your odds at success.

Lightning fast to read and apply, Grisolia’s book is meant to jump start success through marketing without having to spend too much time away from actually doing business.  A good marketing starting point. 

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