Unleashing The Idea Virus

Seth Godin
Do You Zoom, Inc. (2000)
ISBN 0786887176
Reviewed by Bette Daoust, Ph.D. for Reader Views (6/06)


I find it interesting that I am reviewing a book I had read five years ago when it first came out. All this really means is that this book has definite longevity (and believe it or not, all of the “predictions” in the book are a reality today. Seth Godin set forth to spread his book like a virus to everyone he could through his connections, and their connections, and their connections and “so on and so on”. The truth is the idea virus is real and his book is living proof that ideas and other products can certainly be spread by word-of-(mouth, email, infrared, download, or whatever).

I have always been an admirer of Seth Godin and although I have not read all of his books, I will make certain that I do. He has a keen sense of marketing like no other as in his “Purple Cow” as well as this book “Unleashing the Idea Virus”. Who better to write about spreading ideas around than Seth. His book has certainly hit the circuit and still has a long way to go before absolutely everyone who should read this book (and apply the information). This book is a must for anyone that touches the marketing function in their business.

The Idea Virus is a book full of common sense items but with a twist that makes them more realistic than just theory. The real life situations described bring all the points to home. I just hope that the next time I sneeze, a new idea, the targeted hive picks it up and swarms around it and passes it on. I want to own the market in my defined hive and I want it to propagate and live on for a long time. This book is one terrific example! Go download it or purchase it at the bookstore.

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