Searchial Marketing: How Social Media Drives Search Optimization in Web 3.0

Dr. Alan Glazier
AuthorHouse (2011)
ISBN 9781456738921
Reviewed by Joseph Yurt for Reader Views (7/11)


Business social marketing has become a firestorm of change, seemingly evolving at a faster and faster pace. One of the newest catch phrases exploding in the business social media universe is “searchial marketing,” a term coined by small business entrepreneur Dr. Alan Glazier, and the focus of his new book, “Searchial Marketing: How Social Media Drives Search Optimization in Web 3.0.” While Dr. Glazier did not develop the concept of searchial marketing, his book embraces it wholly and expounds its virtues vigorously.
 
Searchial marketing is a concept that focuses on elevating a business’ rankings on search engines for the products and services they offer, rather than solely on the relationship building aspect of social media. The concept’s proponents, including Dr. Glazier, contend that searchial marketing, when executed correctly, in concert with social marketing tools, drives new business and relationship building more effectively, and at a much faster pace. 

What is especially motivational about Dr. Glazier’s book, “Searchial Marketing” is that the model he presents was mostly executed by him. His small, four doctor, optometry practice had a very modest marketing budget that had generated a lackluster return. So he made the decision to abandon conventional marketing resources in favor of electronic media marketing. Based upon his results to date, Dr. Glazier is now a sought after lecturer on social and new media and a highly regarded blogger both in and outside the medical field. Most importantly for readers, the fact that he’s done it himself allows him to present tech concepts in a clear and easy to understand manner.

The book’s broad, comprehensive coverage of the subject is notable. The author smoothly guides the reader through chapters that include: The “Social’ Side of Searchial, Search Engine Elevation Strategies, Blogging and Content Creation, and Searchial Marketing and Emerging New Media Tools. Throughout the book Dr. Glazier shares personal lessons learned building his own model and resources that contributed to his success.

There is much valuable information in Dr. Alan Glazier’s “Searchial Marketing: How Social Media Drives Search Optimization in Web 3.0.” That information and supporting interpretation is clear and easy to understand, even for those who are not tech types. Whatever the size of your business, you should read this book now; even if you’re the CEO of a large company. I highly recommend it!

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