Fatten up Your Brand with Mental Peanut Butter - Audio CD

Margo Berman
Margo Berman (2006)
Reviewed by Bette Daoust PhD for Reader Views (8/06)

Margo Berman is great at putting her point across in her “Mental Peanut Butter.” I had to step back and think about the points she was making when it came to left brain and right brain thinking. Ms. Berman brought up many techniques used for slogans such as alliteration, play on words or rhyme that make slogans memorable. If you want to know all the ways brands use these techniques, you will need to listen to the audio CD or watch the DVD.

The information goes into WIIFM’s (What’s In It For Me?) for the companies that have great brand slogans. The examples from real life help to put the information into context. The knowledge contained in this program will help to ignite your imagination so that you can stay competitive in the marketplace. If you are looking to get some of the basics for creating your own slogan, “Fatten up Your Brand with Mental Peanut Butter” contains the inspiration and ideas your may be looking for.

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