How to Write Killer Copy (Audio CD)

Margo Berman
Margo Berman (2006)
ISBN
Reviewed by William E. Cooper for Reader Views (6/06)

Margo Berman describes copy writing as no great mystery, and after listening to her CD and reviewing the written material she provides, she’s right.  Margo takes what seems to be a complex and often labor intensive operation and simplifies it to the point where virtually anyone can understand and use it.  Her experience and ability to take these concepts and make them user friendly is excellent.  As the author of my own book, I set about creating a marketing strategy.  I spent innumerable hours researching how to prepare brochures and flyers that would catch attention and sell the book.  Some of that effort I learned (the hard way) could have been done much better.

If I had Margo’s materials it would have been so much simpler.  I learned what works and what doesn’t, and have actually applied some of Margo’s ideas and strategies.  Her approach and philosophies are truly exceptional and I strongly recommend obtaining these valuable materials.  They will pay for themselves many times over.

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