Power Persuasion: Using Hypnotic Influence to Win In Life, Love and Business

David R. Barron and Danek S. Kaus
Robert D. Reed Publishers (2005)
ISBN 1931741522
Reviewed by Paige Lovitt for Reader Views (12/06)

“Power Persuasion” was written by David. R. Barron and Danek S. Kaus. Barron is a communication and persuasive expert trained in Hypnosis, Neuro Linguistic Programming, and Social Influence. Kaus is a former clinical hypnotist. He has trained doctors and nurses on how to use hypnotic medical techniques. Both authors apply their expertise into this book. They give you the techniques that you need to use to influence, friends, loved ones and business associates. They say that this book will “Give you the tools to help make your dreams come true.”

Persuasion is defined as, “that seemingly magical ability to influence other people and yourself.” The techniques offered here will give you a better understanding of how the mind works. Whether or not using these techniques is right or wrong is based upon your intentions of why you are using them. The authors do not recommend that you use these techniques for improper purposes. The goal is to do good for oneself and the other party involved.

Every chapter offers exercises to assist you with perfecting each technique. These are not skills which will be acquired overnight. The exercises are very interesting and seem fun. The goal of this practicing these techniques is to have fun and maintain your sense of humor. You will also need to set specific goals so that you will know exactly what you want. You will improve on your body language and conversation skills. Some of the techniques for these skills are derived from Neuro Linguistic Programming. These techniques will also help prevent miscommunication.

I found this book to be very interesting and easy to understand. I look forward to seeing how well I progress as I practice the exercises. To progress, I will be reading “Power Persuasion” many times. I see it as an invaluable tool for improving on my communication skills with others. The techniques presented including mirroring and matching will help in my communicating with people that have limited English skills. I encounter these people daily. In addition to becoming an expert at persuading others, I also feel that I will be able to recognize when others are using these techniques on me. All things considered, I highly recommend this book.

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