How to Become a Superstar Sales Professional

Winnie Ary, CSP
Cameo Publications (2006)
ISBN 9780977465941
Reviewed by Bette Daoust, Ph.D. for Reader Views (6/06)

I have read a great many books on sales and selling in the past. I am constantly reading materials so that I can grasp the true meaning of what it means to be sales professional. Even though I really think I would be great in sales, I freeze in my tracks as with any other person that hears the words, “Go and do the sales.” Reading and trying to practice all that I can get my hands on does not do the trick to ease the queasiness when I am forced to sell. This book is the first one I have come across that actually explains how to prospect without trying to find excuses for not calling for potential business.

If you read any book on sales, then this should be the one you choose. Winnie will set your mind at ease and then have you following a regimen that will turn you into a Superstar Sales Professional. Her years of experience and her own successes come through loud and clear, “It is truly a matter of going about selling using the right tools.”

This book starts with giving you an understanding if you have what it takes to be in sales and then leads through the preparation and attitude necessary to achieve the superstar status. The examples and dialogs presented in the book are clear and easy to follow.  My favorite chapter is on prospecting skills. This is the one roadblock many sales people face without enough success to make it a worthwhile activity. Winnie will lead you into discarding old ways of prospecting into something that will lead to solid business relationships by simply just asking for the business. No, this is not a hard sell tactic; this is a well thought-out and realistic approach to getting more business.

Learning good questioning techniques and how to touch base with a potential new client is discussed in detail. So how are your selling skills? Even if they are perfected, this book will give you a solid basis for the new style of selling. If you want to be a great prospector and closer, this book delivers!

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