Boomer Selling: Helping the Wealthiest Generation in History Own your Premium Products and Services

Steve Howard
ACTion Press (2009)
ISBN 9780982191101
Reviewed by Robert Watson for Reader Views (6/09)


Every salesperson, man or woman, needs to treat “Boomer Selling” by Steve Howard like a laser beam to their direct success.  With 75 million Boomers coming onstream you need to have this books’ knowledge available at all times. Sales Managers, you need to use this book as your course material when training the new recruits or honing the skills of the seasoned veterans. We have never before in the history of mankind seen a society with the desire and the wealth of our Boomer’s. They are seasoned buyers with years of experience, past mistakes to refer to, cons to be wary of, but a proud and powerful consumer to be respectful of.  Know what they want to buy, know what they should buy, and they will be your dedicated customer again and again. Repeat business will astound you; they will tell all their friends, their neighbors, family members, co-workers and for sure their golf buddies.

Reduce the risk and you have eliminated the Boomers fear of possibly making a bad deal.  Know everything about your product so there is no margin for doubt; also know everything about the competitions’ product and you will create the trust necessary to close the deal. Trust dissolves all doubt and this means you are the Boomers’ number one go-to-guy or gal.

Enthusiasm, sales vocabulary, and all the rest of the necessary tools required to be the super salesperson are contained in this very simple, well-written book.  Boomers are tough shoppers; they know what they want so don’t pressure them but make them feel comfortable so that your sales presentation is a natural progression to an enjoyable conclusion.  Steve Howard wrote “Boomer Selling” especially for salespeople. Study it, understand it, and know there all lots of Boomers for everyone. So, let’s go ‘Boomer Selling.’

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