editorial

Is Your Book Promotion Ad-Copy Smelling of Ad-Speak?

Irene Watson

Today I'm going to encourage you to look at your written publicity efforts to see if you have fallen into the ad-speak no-no category.  Ad-speak means your ads or web content sound like ads.  Ad-speak is content filled will meaningless words and cliché phrases in an effort to entice your potential reader to buy your book.

 Before we go any further, I suggest you watch this video first:

In the last century ad-speak worked, or we thought it did.  But when you look at the content it is actually imploring if not bribing. It doesn't work anymore.  Writers of ad-speak assume the potential buyer will pay attention to the message and get pushed to buy the product.  Not so.  Think about TV ads running now.  When an ad-speak ad comes on, I venture to say you put it on mute or flip to another channel.

However, when an ad like this comes on, I venture to say to will watch it:

When promoting your book  relevancy  is of utmost importance.  (Yes, I know...I keep harping on this!)  Writing content to entice your potential readers is easy when  you have something to say. But, it has to be something new, fills a need, and is relevant. It must be of interest to the reader.   Information is a powerful tool  so give your potential readers the information they desire.

In the Old Spice ad the focus is on women and not the men that would wear the product.  It fills the need of a woman, not the man. Tickets, diamonds, and a man on a horse.  Those are needs of a woman.  Need I say more?  What needs does your book fill?  Who is your target audience?

A marketing expert and author, Tom Wanek,  has taken Carlin's cliché phrases, added some of his own, and created a free tool to rate your ad-copy.  So, go to your own ad, or website, and copy your promotional piece of advertising. Then paste it in this calculator:

http://www.marketingbeyondadvertising.com/adspeakcalculator/

Do you need to revamp your content?  Is your content relevant?  Fills a need?  Tell me your observations here.

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Nonfiction - Self Help, Inspiration, Recovery

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Results By Renee (2009)
ISBN 9780982561300
Reviewed by Paige Lovitt for Reader Views (12/09)

Synopsis

We all have had our ups and downs in our lives, some more than others. But, how we end up in the end, determines how we actually see the storms. The storms help us to change to a better and stronger person. Resisting change can make the obstacles, the hindrances and the storms become even more unbearable. However, if we choose to view them in a different light, change can move us into a bigger and better job, or a more rewarding, loving relationship.

The affirmations presented in Transformations: Give Up the Struggle, by author Renee Wiggins, can be a turning point in your life. View hardships as helpers to a stronger you. See obstacles as ripples in a pond as you move closer to your victory. Discover that hindrances are hurdles that make you jump high above the clouds. See that valleys are mere lessons that will release you from your past and help heal the brokenness. Be ye transformed by the renewing of your mind and move forward today.

Read review of Transformations: Give Up the Struggle
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Synopsis

Author Alan Smith through his book How to UnBreak Your Health, shares a guide to discover how your body, mind, and energy/spirit can work together to produce better health. It teaches readers how to take charge of your health and find your path to the best health possible. Which therapies are right for you and your health problems? Find out in this easy-to-read guide to all of the therapies available outside the drugs-and-surgery world of mainstream medicine. Uncover the latest scientific research that's opening the door to therapies both ancient and modern that are available to help you improve your health.

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Spotlight - reader views literary awards winner

Writers in the Sky Award for the Best Creative Writing of the Year

Until the Deep Water Stills: An Internet-Enhanced Novel by Michael Robert Dyet

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ISBN 9780981199504

Michael Robert Dyet grew up in the idyllic town of Hagersville in the Southern Ontario region of Canada, where words began to spin in his mind in search for that sudden light. Following college Dyet briefly embarked on a career as a reporter-photographer. In the mid 70’s Michael Dyet found his way into the Creative Writing program at York University. His four years there were spent attempting to discover what kind of writer he was.

As the pilgrimage continued Michael earned his keep in the marketing profession as a copywriter, a manager and various specialist roles. Learning to sell with words was a formative experience in his journey to becoming a novelist. So too were a deepening spiritual awareness and an enduring love of nature. Eleven years of marriage and a divorce later, Michael Dyet had finally amassed the life experience to dive into the task of writing a novel. The sudden light at last shone through in his debut novel, Until the Deep Water Stills: An Internet-Enhanced Novel.

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Simultaneously, Bryan struggles to repair the breach of love in his life caused by his daughter’s death. But his wife, Jayce’s sister, grows ever more distant. Social activist Faith, who longs for love but fears losing herself in it, becomes the catalyst for change in all four lives. The paths of these four converge toward a tragic event. Each discovers in their own way that love is the living core of human existence and that how we love defines who we are.

Read review of Until the Deep Water Stills
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This week's video

Transformations: Give Up the Struggle

Renee Wiggins

Results By Renee (2009)
ISBN 9780982561300
Reviewed by Paige Lovitt for Reader Views (12/09)

Read review of Transformations: Give Up the Struggle
Listen to interview on Inside Scoop Live
Visit authors' website