Targeting Your Website Marketing to Personas

On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since 2004, learning and implementing various techniques to promote her books and businesses. We talked about

  • The importance of website presence,
  • Making the site about your visitor (not you),
  • Designing your site to fit a specific purpose and pattern of interaction, and
  • Tailoring your site to improve response to specific Myers-Briggs typed personas.

Listen to Interview on Authors Access

Contributor

Picture of Irene Watson, our editorIrene Watson is editor and contributing author of Authors Access: 30 Success Secrets for Authors and Publishers, author of The Sitting Swing: Finding Wisdom to Know the Difference, and editor The Story that Must be Told. She is the founder and Managing Editor of Reader Views.

 

 

 

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